workshops and specifications
FROM THE WORKSHOP PHASE TO SPECIFICATIONS
WORKING IN WORKSHOPS
An e-commerce project needs to be grasped overall: specific aspects of the business and knowledge of the market, product catalogue, support functions (logistics, transport, payment, etc.), interaction between digital channels and physical stores, e-marketing and e-merchandising, sales processes (product flow, prices, customer relations, orders, etc.).
In our view, workshops represent the most effective work method to approach the various facets of your project, evaluate the requirement and guide you in the implementation of a B2B or B2C e-commerce solution that fits your needs and will enable you to meet the targets set with a controlled investment.
We start by jointly defining a workshop programme, each usually lasting one half-day. A previously prepared workshop sheet is used to frame each contributor based on the subjects discussed and the businesses involved (commerce, marketing, technology, design, etc.).
With an iterative and participatory steering approach, we aim to challenge, enhance and prioritise the expression of requirements with ideas based on the SQLI experience, confirm cohesion with the state of the art and the associated constraints (strategic, budgetary, organisational and technical). These workshops are used to define a set of “requirements” each consisting of a description, associated use scenarios, and constraints in respect of implementation (timeframe, resources, technicality, return on investment, image)
SQLI thus produces a “requirement map” to specifically identify and evaluate the most exhaustive and relevant scope of the e-commerce project and analyse its impact in terms of budget, image, technical complexity, deadlines, organisation, priority (must have, nice to have …), profitability.
In concrete terms, the expression of requirements generally covers operational issues associated with product catalogue organisation, its volume, the availability of product information in electronic format and its relevance for Web users, price, stock management, etc., but also issues associated with a network of physical stores, POS digitisation, synergistic actions between online and offline activities, social media approaches, multi-device roll-out (smartphone, tablets, connected TV, in-store terminals, etc.), the implementation plan with respect to the existing situation, the choice of solutions and partners, integration in the IS. Finally, issues relating to traffic acquisition and loyalty tools, and their budget breakdown in terms of marketing investment, the measurement of the performances of the e-commerce business and its return on investment.
Enfin, les questions relatives aux leviers d’acquisition de trafic et de fidélisation, et à leur répartition budgétaire en terme d’investissement marketing, à la mesure des performances de l’activité e-commerce et de son retour sur investissement.
Aim: ensure the correspondence between the e-commerce strategy and the system to be implemented. This approach makes it possible to determine a fixed estimate for the completion of the project.