PROVIDING UPGRADES AND PERFORMANCE
In both technical and business terms, the RUN phase could also be called the operation phase.
This phase covers varied areas such as hosting, corrective and upgrade maintenance, sales and editorial steering, merchandising, the analysis approach and performance optimisation, research on new markets (sector expansion, international development, etc.), recruitment and loyalty.
The key factors thus consist of:
- Developing your traffic and boosting your customer relations with tactical e-marketing tools (natural, fee-based referencing, affiliation, emailing, space purchase, marketplaces, etc.) and through ongoing conversion optimisation, via A/B tests, eye-tracking, web analytic solutions.
- Managing your image and influencing, via a 2.0 communication strategy, strategic partnerships, a Community Management approach to make use of social networks, influencers and virality.
- Maintaining and upgrading, through TMA and webmastering expertise, loyalty operations and programmes, and through specialist component integration, in areas such as customer opinion management or e-reputation.
Our “e-commerce factory” offering:
long-term action on you side