Whitepaper “Distribution and e-commerce network”
From conflict to complementarity
by SQLILeave a reply
Conflict between presence and online marketing strategy of physical outlets, multi-channel experiences disrupt the game. How to reconcile and maximize approaches? What are the best practices?
Our e-commerce experts and clients wanted to use this white paper to share their feedback stemming from more than 10 years’ involvement in e-business projects.
Bébé 9, Citroën, KIS and Lafuma share their concrete feedback on the topics: the complementarity with the pre-existing network of stores, concessions/dealerships & franchises, the contribution of digital technology to multi-channel customer relations, uniting sales teams around the online and relevant IT strategy..
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