a real partnership
Corsica Ferries - Digital galaxy
web and mobile
CONTEXT AND OBJECTIVES
To use the new emerging innovative community methods to breathe new life into the Corsica Ferries brand via its online presence.
Graphical and ergonomic revamping of the Corsica Ferries transaction site :
- Viva Corsica community site created
- RP 2.0 Operation organised to support the www.vivacorsica.com brand community web portal
- iPhone application designed and produce
- 50% reductionin the quit rate during the purchasing processRising direct and indirect reputation
- Digital communication favouring loyalty from its audience
- Closer links thanks to the mobile application
WHAT OUR CLIENT SAYS
« As a brand, we are constantly striving to offer new services to our customers and make their lives easier. This application will enable large numbers of our passengers to get closer to “their Company”. It is reassuring to have your ticket on your mobile and a great feature to be able to find out about your ship and cabin before you go onboard ».
Jean-Michel Savelli, Marketing and IT Systems Director