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e-commerce expert statement

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About hybris PCM, omnicommerce and total cost of ownerwhip

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To be consistent, the consumer experience must be delivered from a central commerce platform managing all of these channels on top of the ERP. This Commerce Platform must be agile enough to be able to adapt existent channel or deploy new ones. Product Content Management Considering this, we have to…Lire la suite

Flow, the indicator of optimal user experience for e-commerce websites

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From perceived quality… The perceived quality criteria of e-commerce websites is based on: User friendliness: usability – how easy it is to reach your goal, Design: your perception of the website’s aesthetics and structural organization, Speed: browsing speed and how easy it is to access the information you are looking…Lire la suite

Customer relationship: optimize your contact form!

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Allowing Internet users, prospective customers and actual customers to submit their questions directly is an essential service that does a lot for your image, brings you closer to your customers, reassures potential customers and provides feedback… In other words, it is vital! But its success depends on very fast answers,…Lire la suite

Whitepaper “Distribution and e-commerce network”

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alaune-livre-blanc-e-commerce-en

Our e-commerce experts and clients wanted to use this white paper to share their feedback stemming from more than 10 years’ involvement in e-business projects. Bébé 9, Citroën, KIS and Lafuma share their concrete feedback on the topics: the complementarity with the pre-existing network of stores, concessions/dealerships & franchises, the…Lire la suite

E-commerce, sales advice is not an option!

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e-commerce-conseil

Just as in retail, where a store without sales staff is unthinkable, e-commerce also needs sales advice tools. Why? Quite simply because your prospective customers need to be assisted, accompanied and reassured in their purchases! What services should be provided to customers? Let’s reduce the use cases to two main…Lire la suite

Multi-channel, multi-devices

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multi-canal

E-commerce strategy’s strengh lies in a proper strategic understanding of the whole multi-channel environment and in particular, in its capacity to roll out a global marketing strategy: within an Information System by digitizing points of sale by contextualizing the relationship to the brand in a unified way doing so without…Lire la suite

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